Refund & Cancellation Policy
No guilt, no retention traps. This page explains exactly what you pay, how to stop paying, and what happens if something goes wrong with a charge.
Last updated 1 August 2026
Draft document
This refund policy is written in plain English so it can be read and understood now, ahead of professional review. Sections marked legal review required still contain placeholder wording. Sections marked legal review recommended before launch are drafted in full but should be confirmed by a qualified UK solicitor before BetDNA launches publicly.
Annual Subscription
BetDNA Premium costs £14.99 per year, billed once annually. It gives you full access to Smart Import, Behaviour Coach, Betting DNA, Monthly DNA Reports, goals and your complete history.
Placeholder wording — legal review required
Replace this section with UK-specific wording reviewed by a qualified legal advisor before public launch.
7-Day Free Trial
Every new account starts with a 7-day free trial and no payment details are required. We remind you before it ends. When it does, you choose whether to subscribe to BetDNA Premium — if you don't, the trial ends and nothing is charged.
Placeholder wording — legal review required
Replace this section with UK-specific wording reviewed by a qualified legal advisor before public launch.
Cancellation Process
- Open Manage Subscription from your account.
- Choose Cancel subscription — no phone call, no email chain.
- You keep full access until the end of your paid period.
- Your data stays intact so you can return without losing your history.
Placeholder wording — legal review required
Replace this section with UK-specific wording reviewed by a qualified legal advisor before public launch.
Renewals
Subscriptions renew automatically each year at the then-current price. We notify you before renewal, and any price change is communicated in advance so you can decide.
Placeholder wording — legal review required
Confirm renewal reminder timing required by UK consumer regulations.
Refund Requests
If you were charged unexpectedly, or you cancelled and the payment still went through, contact support and we will review it promptly and fairly.
Placeholder wording — legal review required
Insert the confirmed refund window, statutory 14-day cooling-off treatment for digital services and any exclusions.
Billing Errors
Duplicate charges, incorrect amounts or failed cancellations are corrected as a priority. Tell us what happened and we will investigate and put it right.
Placeholder wording — legal review required
Replace this section with UK-specific wording reviewed by a qualified legal advisor before public launch.
Support Contact
Billing questions go to our support contact, listed with placeholder details on the Contact page. Include the email on your account and the approximate date of the charge so we can find it quickly.
Placeholder wording — legal review required
Replace with the verified billing support address.