Trust & Transparency
BetDNA is built on transparency, privacy and responsible behavioural analysis.
We believe users should always understand how their data is used and how our AI generates personalised insights.
Your data is yours
Your betting history is used to build your insights and nothing else. We never sell it.
Explainable by default
Every insight can show the evidence behind it, along with a confidence level.
Never a tips service
BetDNA does not predict outcomes, recommend bets or encourage more betting.
Transparency & protection
How your data is handled, how the AI works, and support if betting stops being fun.
Privacy Policy
What we collect, why we collect it, and the rights you hold over your data under UK GDPR.
ReadAI & Data Transparency
Plain-English detail on how your betting history becomes behavioural insight — and what our AI never does.
ReadSecurity & Data Protection
How your betting history is protected, who can access it, and how to export or delete everything.
ReadResponsible Gambling
Support, tools and organisations that can help — with no judgement and no pressure.
ReadPolicies & agreements
The formal documents that govern your BetDNA account.
Terms & Conditions
The agreement between you and BetDNA covering accounts, subscriptions and use.
ReadCookie Policy
The cookies we set, what each one does, and how to change your preferences.
ReadRefund & Cancellation Policy
Trials, renewals, cancellation and how refund requests are handled.
ReadAcceptable Use Policy
The small number of rules that keep BetDNA safe, lawful and accurate for everyone.
ReadGetting help
Answers, guides and a direct route to a human.
Something not covered here?
If you have a question about your data, our AI, or anything else on this page, contact us and a person will reply. Placeholder contact details are listed on the Contact page and will be finalised before launch.